CFO Advisory · Fractional CFO · CFO Partner

CFO Services.

Financial leadership.
When your business needs it.

Fynco mark in polished chrome
Your Financial Architect.
02
The question

Who thinks about the business financially?

Your accountant understands the records.

Your management team understands the business.

Your founders understand the ambition.

RECORDSYour accountantTHE BUSINESSYour managementTHE AMBITIONYour founders

But as a business grows, another question becomes increasingly important:

Who connects all three?

01

Who challenges the numbers?

02

Who looks ahead?

03

Who asks whether growth is financially sustainable?

04

Who helps management understand the financial implications of its decisions?

05

Who brings financial judgement into the room when the decisions become bigger?

At some point, a growing business needs more than financial information.

It needs financial leadership.

03
Introducing Fynco CFO
20+

years of professional experience — across GCC countries and clients served globally.

ONE ARCH = ONE YEAR

CFO thinking. Without necessarily hiring a full-time CFO.

Fynco CFO Services give businesses access to experienced senior financial professionals without automatically requiring the cost and commitment of building a full-time CFO position internally.

They bring that experience into your business according to the level of involvement you actually require.

Sometimes that means periodic advice.

Sometimes it means an ongoing Fractional CFO.

And sometimes the business requires a financial leader working closely alongside its management team.

Three levels of involvement.

One objective: better financial leadership.

04
The distinction

Financial management runs the system.

CFO leadership helps steer the business.

A CFO is not simply a senior accountant. The role sits at the intersection of finance, management, strategy, risk, operations and growth.

FINANCEMANAGEMENTSTRATEGYRISKOPERATIONSGROWTHCFO
The CFO asks different questions
01

Can we afford this?

02

Should we invest now?

03

What does this decision do to cash?

04

Where is the business actually creating value?

05

What happens if revenue changes?

06

How should growth be financed?

07

What financial risks are we carrying?

08

What should management be looking at before making this decision?

Numbers are the foundation.

Judgement is the value.

05
What a Fynco CFO can bring

Financial experience. In the room when it matters.

Depending on the engagement, Fynco CFO Services can support businesses across areas including:

Financial Strategy

Connecting financial priorities with wider business objectives.

Management Decision Support

Providing financial perspective when management is considering significant decisions.

Forecasting & Planning

Helping management understand possible future financial positions and requirements.

Cash & Capital Planning

Supporting decisions around liquidity, funding requirements and allocation of financial resources.

Performance Analysis

Interpreting financial performance beyond headline revenue and profit.

Growth Decisions

Financial input into expansion, hiring, pricing, new markets, products and other growth initiatives.

Financial Risk

Identifying material financial exposures and helping management consider appropriate responses.

Funding & Investment Readiness

Supporting financial preparation for relevant funding, investment or financing conversations.

Leadership & Governance

Bringing senior financial judgement into management discussions and decision-making.

Finance Function Development

Helping strengthen the people, systems, reporting and processes supporting the financial function.

The actual scope depends on the CFO engagement agreed with the business.

06
The big idea

Not every business needs the same CFO.

A business occasionally requiring senior financial advice has very different requirements from a company navigating rapid growth, restructuring or major strategic activity.

Fynco CFO Services are therefore structured around three levels of involvement.

01

CFO Advisory

Periodic senior financial judgement.

02

Fractional CFO

Regular, ongoing CFO involvement.

03

CFO Partner

Embedded financial leadership.

The difference is not quality.

The difference is involvement.

07
Level 01 — CFO Advisory
Level 01
Periodic involvement

CFO Advisory

AED 5,000/ month

Senior financial judgement when you need it.

CFO Advisory is designed for businesses that already have solid accounting and financial foundations but require access to experienced senior financial judgement.

Rather than embedding a CFO deeply into everyday operations, Fynco provides periodic CFO-level review, discussion and decision support.

Suitable for

Businesses with functioning accounting and reporting systems.

Founders or management teams requiring an experienced financial sounding board.

Businesses approaching important financial or operational decisions.

Organisations that need CFO expertise periodically rather than continuously.

Typical scope
Periodic CFO Review

Senior review of financial performance, management information and material financial matters.

Management Consultation

CFO-level discussion around selected business and financial decisions.

Financial Performance Review

Interpretation of financial results and significant movements requiring management attention.

Strategic Financial Advice

Financial perspective on selected strategic questions and opportunities.

Forecast & Planning Review

Senior review of relevant budgets, forecasts and financial assumptions.

Decision Support

Financial judgement around significant decisions where appropriate.

Senior Financial Perspective

Access to an experienced CFO when management requires an independent financial view.

Primary objective

Give management access to senior financial judgement without requiring continuous CFO involvement.

08
Level 02 — Fractional CFO
Level 02
Regular involvement

Fractional CFO

AED 10,000/ month

A CFO who becomes part of the rhythm of your business.

Fractional CFO is designed for businesses making frequent financial, growth and capital decisions but which may not yet require — or wish to employ — a full-time CFO.

More regular and integrated than CFO Advisory, your Fynco CFO develops an ongoing understanding of the organisation and participates in its financial planning and decision-making.

Suitable for

Growing and scaling businesses.

Businesses with increasing financial complexity.

Management teams making frequent financial decisions.

Companies requiring regular forecasting, planning and senior financial analysis.

Businesses preparing for a more sophisticated internal finance function.

Typical scope
Ongoing CFO Involvement

Regular involvement with management on financial priorities and decisions.

Financial Strategy

Development and review of financial priorities aligned with business objectives.

Management Performance Review

Regular senior-level interpretation of financial performance.

Forecasting & Planning

Ongoing involvement in forecasts, budgets and forward financial planning.

Cash & Capital Planning

Financial oversight around liquidity, significant expenditure and capital requirements.

Scenario & Decision Analysis

Financial modelling and analysis around selected management decisions.

Growth Support

Financial input into expansion, hiring, pricing, investment and other growth initiatives.

Finance Function Oversight

Senior guidance for the existing accounting or finance function where appropriate.

Management Meetings

Regular CFO participation in relevant management discussions.

Primary objective

Bring ongoing CFO-level thinking into the management of a growing business.

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Level 03 — CFO Partner
Level 03
Embedded involvement

CFO Partner

From AED 15,000/ month

Financial leadership embedded into the business.

CFO Partner is designed for businesses facing greater complexity, transformation or strategically significant activity. This is Fynco's deepest CFO engagement.

The CFO works closely with founders, directors or senior management and becomes part of the financial leadership environment surrounding the organisation.

Suitable for

Complex or rapidly scaling businesses.

Businesses undergoing major transitions.

Organisations preparing for funding or significant capital activity.

Businesses entering new markets or undertaking major expansion.

Companies undergoing restructuring.

Organisations requiring deeper financial leadership without immediately appointing a permanent full-time CFO.

Typical scope
Embedded CFO Leadership

Close and regular involvement with the senior management team.

Strategic Financial Direction

Financial leadership connected directly to wider business strategy.

Executive Decision Support

CFO participation in significant management and strategic decisions.

Advanced Financial Planning

Detailed planning, forecasting and scenario analysis appropriate to the organisation.

Capital & Funding Strategy

Financial preparation and strategic support around capital and funding requirements.

Growth & Expansion Analysis

Financial evaluation of significant expansion and investment decisions.

Restructuring Support

Senior financial involvement where restructuring is required.

Finance Function Leadership

Oversight and development of the wider finance function where appropriate.

Board-Level Communication

Preparation and interpretation of financial information for senior stakeholders.

Transition Planning

Where appropriate, preparation for recruiting permanent internal financial leadership.

Primary objective

Place experienced financial leadership alongside management when decisions, risks and opportunities become significantly more complex.

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Comparison

Choose the involvement your business requires.

This table provides an overview. The final scope is established according to the requirements and complexity of the business.

Monthly investment
CFO AdvisoryAED 5,000 / month
Fractional CFOAED 10,000 / month
CFO PartnerFrom AED 15,000 / month
Senior Financial Review
CFO Consultation
Strategic Financial Advice
Selected
Regular Management Involvement
Periodic
Embedded
Forecasting & Planning
Review
Ongoing
Advanced
Cash & Capital Planning
Advisory
Advanced
Decision Analysis
Selected
Advanced
Growth Decision Support
Selected
Finance Function Oversight
—
As required
Funding / Capital Support
Selected
As required
Restructuring Support
—
As required
Senior Management Integration
Periodic
Regular
Embedded
Transition to Internal CFO
—
As required
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Experience

Experience matters when the decisions matter.

Financial leadership is not simply a collection of technical deliverables. It is judgement developed through experience.

Fynco's CFO experts bring more than two decades of professional experience, with extensive exposure to businesses across the GCC and experience serving clients internationally.

The value of a Fynco CFO is not limited to producing a forecast, reviewing a report or attending a meeting. It is the ability to look at the information, understand the wider business context and bring experienced financial thinking into the decision.

01

Two decades of experience.

02

GCC understanding.

03

Global client exposure.

04

Applied to your business.

YEAR 1YEAR 20+
20+
Years · GCC · Global
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FGS × CFO

A financial system and financial leadership are not the same thing.

FGS and CFO Services are designed to solve related — but different — problems.

FGS

Builds and operates the financial management environment.

Systems.
Reporting.
Cash Flow.
Budgets.
Forecasting.
Financial Control.
Performance Visibility.

CFO

Brings senior financial leadership into the business.

Judgement.
Strategy.
Challenge.
Leadership.
Capital Decisions.
Growth Decisions.
Executive Support.

For some businesses, FGS is enough.

For others, CFO support is appropriate.

And for businesses requiring both strong financial infrastructure and senior financial leadership:

FGS × CFO

The two can work together.

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Your existing team

We don't need to replace your finance team.

A Fynco CFO can work alongside your existing accountant, bookkeeper, finance manager, accounts department, external accounting firm, tax consultant and management team.

The objective is not to recreate functions that already work. It is to introduce the level of financial leadership currently missing from the organisation.

Your existing team can continue operating the financial function.

Your Fynco CFO helps management interpret, challenge, plan and decide.

YOURBUSINESSAccountantBookkeeperFinance ManagerAccounts DepartmentExternal Accounting FirmTax ConsultantManagement TeamCFO
14
Discovery

Which CFO service does your business need?

Start with the business. Not the package.

Before recommending a CFO engagement, we first understand why the business believes it needs CFO support.

We consider factors including
01Business size and complexity
02Existing finance team
03Quality of existing financial information
04Frequency of significant financial decisions
05Management structure
06Growth plans
07Cash and capital requirements
08Funding requirements
09Current financial challenges
10Strategic activity
From there, we identify the appropriate level of involvement

CFO Advisory

When periodic senior judgement is enough.

Fractional CFO

When CFO involvement needs to become regular.

CFO Partner

When financial leadership needs to become embedded.

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Pricing

Financial leadership. At the level you need it.

CFO Advisory
AED 5,000per month

Periodic access to senior financial judgement.

Best suited to businesses with strong accounting foundations that require higher-level review, advice and decision support.

Talk to a CFO
Fractional CFO
AED 10,000per month

Regular, ongoing CFO involvement.

Designed for businesses making frequent financial, growth and capital decisions.

Talk to a CFO
CFO Partner
FromAED 15,000per month

Embedded financial leadership.

Designed for complex businesses, major transitions, funding, restructuring and significant strategic activity.

Talk to a CFO

Three levels of involvement.

One standard of financial thinking.

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When should you talk to a CFO?

Sometimes the business tells you.

REVENUEFINANCIAL VISIBILITY

You may benefit from CFO-level involvement when:

Revenue is growing, but financial visibility isn't.

The business is becoming more complex.

Cash flow is becoming harder to predict.

Management is making increasingly expensive decisions.

You are considering significant hiring or expansion.

Margins are changing and the reason isn't clear.

You are preparing for funding or investment.

You are entering another market.

Your finance team needs stronger leadership.

The founders are spending too much time trying to interpret financial information.

Or simply

The decisions have become bigger than the numbers on the spreadsheet.

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The long-term objective

We don't want to become another permanent dependency.

Fynco CFO Services can evolve as the business evolves. And there may come a point where the organisation is ready for something else entirely: its own full-time CFO.

Where appropriate, Fynco can help prepare for that transition — clarifying the role, strengthening the financial environment and supporting the development of an internal financial leadership structure.

01

CFO Advisory

A company may begin here.

02

Fractional CFO

Requirements may later justify it.

03

CFO Partner

Growth or strategic activity may require it.

04

Its own full-time CFO

When the organisation is ready.

Because the objective isn't to keep a business fractional forever.

It is to give the business the financial leadership appropriate to its stage.

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Talk to a CFO
Does your business need a CFO?

You may not need a full-time CFO.

But your business may already need CFO-level thinking.

Start with a conversation.

You don't need to decide whether you need CFO Advisory, a Fractional CFO or a CFO Partner before speaking to us. Tell us about the business. We'll understand the situation, the decisions you're facing and the level of financial involvement required.

Talk to a CFO.

Fynco markFynco
Your Financial Architect.